Shopify · DTC · 2024
Lumora Beauty
A clean-beauty brand reborn for the Shopify era
A 4-year-old clean-beauty brand was stuck at £40k/month after a stale Shopify build and a logo no one remembered. We rebuilt the brand, the storefront, and the entire growth engine.
Industry
Beauty & Skincare
Year
2024
Services
4 delivered
Headline result
+312% revenue in 6 months
5.0 client rating
Revenue (6 months)
Storefront CVR
Email rev share
Mobile load time
Lumora had product-market fit but no growth lever was working. Their store loaded in 8s on mobile, the brand felt indistinguishable from competitors, and email was generating less than 4% of revenue.
We rebuilt the visual identity from scratch, new wordmark, palette, and packaging system. Then we shipped a custom Shopify Plus theme with a one-page checkout, rolled out a 14-flow Klaviyo program, and ran Meta + TikTok creative in parallel.
Lumora's monthly revenue grew from £40k to £164k within six months. Email rose to 32% of revenue. Mobile load time dropped from 8s to 1.1s.
Services delivered for Lumora Beauty.
An end-to-end engagement, one team, one Slack channel, one accountability line.
Brand Design
Shopify Development
Digital Marketing
Email & SMS
Selected moments from the project.
“Revenue tripled in six months. The CRO work alone paid for the entire engagement, and the brand feels like ours for the first time.”
Priya Mehta
Founder, Lumora Beauty