E-com · Amazon · 2023
Field & Forge
Heritage outdoor brand dominates three Amazon subcategories
A 12-year-old outdoor gear maker was stuck at the bottom of Amazon search and bleeding margin to inefficient PPC. We rebuilt their entire Amazon presence in 90 days.
Industry
Outdoor & Gear
Year
2023
Services
4 delivered
Headline result
#1 BSR in 3 categories
5.0 client rating
3 subcategories
ACOS (from 41%)
Monthly revenue
Active hijackers
Field & Forge had a hero product worthy of #1 BSR but were ranking on page 4. ACOS sat at 41%. Counterfeits were eating their margin and brand registry was a mess.
We rewrote every listing for SEO and conversion, shot premium A+ content, restructured PPC into a clean 4-tier campaign model, enrolled them in Brand Registry, and ran a counterfeit takedown sweep.
Three subcategories now hold #1 BSR. ACOS fell from 41% to 14%. Monthly revenue 4x in nine months. Counterfeits eliminated.
Services delivered for Field & Forge.
An end-to-end engagement, one team, one Slack channel, one accountability line.
Amazon FBA
PPC Management
Listing Optimization
Brand Protection
Selected moments from the project.
“They built our Shopify store, ran our paid media, and rebuilt our Amazon presence, all without a single hand-off. Cleanest agency engagement I have had in 10 years.”
Maya Robertson
Founder, Field & Forge
